Through the use of social marketing techniques we can help. There are a series of techniques that we will share with you to help you create synergy within your organization and community. By assessing your strengths/needs we will develop a social marketing program or plan that is positive and supports your population of focus audience to create ambassadors at all levels.

As a Social Marketing Specialist, I can show you how to reduce cost and access free and or affordable resources to help improve your visibility through website development, internet marketing, community outreach, social media networks, and event planning.  Please visit the Training and Rates for more information and review our References and Profile pages for more details.

It's Free to Join the ESMP Group 

Creating a Social Marketing Plan:

Social marketing is the ability to create social change within communities. Here are seven key elements that every social marketing plan includes:

• It is the ability to build understanding and knowledge with business partners, stakeholders, consumers and the people you serve.

• Recognizing that many people are time-poor and have many priorities; therefore, the information you circulate via email or regular mail must focus on quality not quantity.

• Gaining an understanding of your barriers and creating a workaround to overcome barriers through continual quality improvements (CQI).

• Ensure that the information you send is appropriate to the level of people you want to inform and educate.

• Ensure that you have champions within your organization who understands the potential and purpose of social marketing and who can work with stakeholders, funders, planners, policy makers and your population of focus group.

• Your champions should have empathy and respect for your population of focus group.

• Developing measurable tools to evaluate the effective of your marketing campaign.